Campaign to promote Paris after November attacks

Five months after the November 13 attacks, which are still having and impact on tourism in Paris and the surrounding region, the hotel group, Accor, and the national railway company, the SNCF, are teaming up to promote Paris.

AFP/File

“We must never forget what happened, but we also need to make Paris attractive again to tourists from abroad, as well as show foreigners that Paris is peaceful,” the head of the Accor group,” Sébastien Bazin said.

Starting today, Accor, along with the SNCF and the regional government of Ile-de-France, are sponsoring an international advertising campaign to try and persuade tourists to come back to the area.

They are also being supported by luxury retail outlet Galeries Lafayette, Facebook, the Paris Mint, and top chef Guy Savoy.
The campaign comes four months after the #ParisWeLoveYou campaign was launched acorss social media that aimed to give tourism in the French capital a boost.

Among the promotions available for this latest campaign is 22,000 cut price high-speed train (TGV) tickets to Paris from a number of different destinations over the spring and summer, and up to 30 percent off the price of hotel stays with the Accor group.

The Accor Group estimates that numbers have fallen by at least 10 percent since the attacks, but also says that things are getting better.

Guillaume Peppy, PDG of the SNCF said that there has been a small improvement in the numbers of people using the TGV, but that the number of visitors from Germany, Japan, and America is still below nomal.